a narrative about women who look at screens which become mirrors is an installation at the crossroads of hyperfemininity, digital identity and performativity.
The piece explores how hyperfemininity is being used in a subversive and performative way to reach a new state of online empowerment. Looking at thousands of young women on Instagram slather on a full face on makeup and at the same time talk of social issues and proclaim themselves feminists, I found out that reconciliation was in contradiction.
In the form of a book which is meant to be ripped apart to be read, the piece ambitions to paint a picture of the state of this new hyperfemininity, mixing fictional and crowdsourced text and images. Introducing an idea of progression, it is attached to the idea of making and doing to become.